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Where accounting firms should invest to ensure business growth

Where accounting firms should invest to ensure business growth

Posted by  on 04 September, 2017   3 minute read

One of the biggest advantages of reaching out to an outsourcing partner is that you save money big time. In the accounting industry, for instance, tasks revolving around bookkeeping, payroll and filing tax returns are time-consuming and often seen as low-grade jobs.

This means that an accounting firm has to hire staff to manage these functions despite knowing that the resources invested are not in a lucrative direction! No wonder, the CPAs are always short of time and their companies are not able to scale up as planned.

This brings us back to the fact that partnering with a provider of accounting services will enable any practice to save money because they won’t capitalize in human resources for marginal jobs! Business growth is possible only when its people have the time AND money to innovate and expand.

Here are five ways in which that accounting firms can better invest their financial resources:

  1. Make more time for marketing

    For any of your marketing endeavors to be successful in this day and age, you need to be willing to spend money. Social media ads have proved to give effective ROIs. You rank well on Google, you have a better chance of attracting people to your website.

    Running social media ads and Google Adwords has become an incredible part of any marketing strategy. So if you want to give your digital presence a boost and get more business, paid marketing is the answer. And if not paid, hire a marketer for your accounting firm who can at least get the basics right.

  2. Invest in employee training

    Organize training programs. Send your CPAs to seminars and conferences. Create an environment of learning if you don’t have one. In a profession as dynamic as accounting, more learning is less. Therefore, as an accounting firm, you need to ensure your employees are consistently trained and on the top of their game.

  3. Grow your network and build partnerships

    At the start of every accounting year, list down all the events and conferences (along with the budget required) that you should attend or exhibit at. One of the most organic ways to boost your company’s awareness and get in the purview of more people is by traditional marketing.

    So belt out a budget for such offline activities. Get out and showcase your company. Build long-lasting partnerships which will enable you to earn back that invested money. Running an accounting firm is a lot more than managing staff and meeting client deadlines.

  4. Cultivate client relationships

    Set aside a budget to strengthen your relationship with the clients. They may have no complain from your end. And you may not have any problem working for them. But that’s not just enough now. Customers in any industry are spoiled for choice.

    If they find a better deal somewhere else, they would drop you and partner up with them. Therefore, you have to be a company that is not just about driving revenues but also genuinely cares for its clients. Spend on taking them out for luncheons or coffee to have a casual meeting.

    Send greeting cards or a small bouquet on their birthdays. This is also a great start idea if a company is celebrating its anniversary. Such small tokens of affection go a long way in business relationships.

  5. Develop your business

    Straight up – utilize financial resources to expand your practice. Whether it is regarding technology upgrade or hiring CPAs that are expert in niche sectors or periodically attending events and organizing training programs – make sure the money is spent in a sensible fashion.

    Ever outsourced? Perhaps, now is the right time. Visit to know more!